From corral to cash, in real time.
Herd, pasture, animal health and cash in one system. And Peão Zé, the AI that answers on WhatsApp with your farm's numbers and tells you when something is off.
15-day trial, up to 50 head, no card needed, with Peão Zé included so you can try it. Plans from R$99/month. On paid plans, Peão Zé comes with Essential and above.
How much did the farm lose today?
The notebook that got soaked
The weigh-in you wrote down in the rain turned into a smudge. The animal's records went with it.
The spreadsheet that lies
A formula broken for 3 months. And every decision made on top of it.
The steer that fell off the books
Nobody can say whether he was sold, died or moved to another pasture. And the loss stays.
Send a voice note. The farm gets logged.
Peão Zéonline
Zé, I weighed ear tag 1042 today. It came out at 387 kilos.
Logged ✓ Ear tag 1042: 387 kg. Since the last weigh-in, the gain came to 0.76 kg/day. Within the lot's target.
How's lot 3 doing?
Lot 3 (Backgrounding): 42 head, average weight 312 kg, average gain 0.68 kg/day over the last 30 days. 2 head are below target. Want the list?
- Logs weigh-ins, deaths and handling by voice
- Answers with your farm's data
- Warns you about vaccines and dry spells
Conversation from the product, with demo data. On plans from Essential up, Zé works by text and by voice, in the app and on WhatsApp. The free trial includes Zé to try out.
See plans with Peão ZéIn the pasture
At the corral
At feeding time
In the office
the money and the numbers
Open the system and see where the farm stands.
Live herd, average ADG and cycle result on the same screen, no spreadsheet in between.
Also here: sales simulator, budget simulator, partners (customers and suppliers) and AI importer.
How many head do you run?
Professional
R$459/month
- Everything in Essential
- Peão Zé (AI): higher monthly usage limit than Essential
- Priority support
Your data, kept in Brazil
- Brazilian company, registered in Brazil with a CNPJ
- System and database in Brazil, with your data protected in transit and at rest. Peão Zé's AI runs on Google's servers, outside the country.
- Automatic backup every day
- Your data is yours: download everything from the system whenever you want
| Plan | Head | Price | What is included |
|---|---|---|---|
| Free trial | up to 50 head | Free for 15 days |
|
| Lite | up to 100 head | R$99/month |
|
| Essential | up to 250 head | R$239/month |
|
| Professional | 251 to 550 head | R$459/month |
|
| Advanced | 551 to 1,100 head | R$798/month |
|
| Enterprise | 1,101 to 2,200 head | On request |
|
No lock-in contract. On paid plans, access starts after payment is confirmed.
Who we are
Brazilian technology for Brazilian cattle ranching.
Ortu Agro is a Brazilian technology company. We build a system that puts the whole beef cattle farm in one place, with Peão Zé, our artificial intelligence assistant.
Luiz Freire
Co-founder and CTO
Technology and operations
View on LinkedInRead the background
Software engineer. Worked on Pix (Brazil's instant payment system) in compliance with the Central Bank of Brazil, and led the development of artificial intelligence platforms and agents in large retail operations. At Ortu, he takes care of technology, the cloud and AI. He also raises cattle.
Atilio Gusson Filho
Co-founder and CEO
Finance, sales and marketing
Read the background
Degree in Business Administration from FGV (Getulio Vargas Foundation). Worked with multimarket investment funds, raising and allocating capital, and in the financial and operational management of the family's farms. His family has been in agriculture and cattle ranching for more than 60 years.
FAQ
Our team will answer your question.
You already do the heavy lifting. All that's missing is seeing the result.
15 days free, no card. Create your account below and see your own numbers before deciding anything.
It is built for beef cattle: cow-calf, backgrounding, finishing and feedlot, from calf to slaughter. We do not offer dairy herd management.
Nothing gets charged on its own: you don't even enter a card to try it. After the 15 days, you can't log anything new, but you can still see everything you recorded and download your data. If you want to keep going, you pick a plan. If not, your data stays there waiting for you to decide.
Peão Zé doesn't decide anything for you. He shows your farm's numbers and tells you where they came from. For technical recommendations, he answers from recognized Brazilian sources (Embrapa, MAPA, BR-CORTE, ASBIA) and tells you which one he used. When he doesn't have the data, he says so instead of guessing. You are the one who decides; he just keeps you from deciding in the dark.
You, the manager or the foreman, almost always from a phone, right when it happens. Weigh-ins, deaths, pasture moves and vaccinations go in with a few taps. Or by voice: you send a voice message to Peão Zé on WhatsApp and he logs it. To get started, your whole herd comes in from your spreadsheet, imported in one go. If you get stuck, we help you over WhatsApp.
It works on a phone, in an up-to-date browser. You need an internet connection; offline mode is not available yet.
Yes: no lock-in, no penalty, no fine print. You cancel right from the app. And the data is yours. Inside the system, under Settings, you can download a file with your herd, lots, finances and partners at any time, including during the trial. If you cancel, you take your data with you.
No and no. You only pay the monthly fee for the plan that fits the size of your herd, from R$99. No setup fee, no charge per person who uses it and no lock-in contract: you can put your family and employees on the system without paying more.
Yes. Each plan with Peão Zé has a monthly usage limit, and it applies to the whole account: it adds up all farms and everyone who uses it. The bigger the plan, the higher the limit. Besides questions in the app and on WhatsApp, the diagnosis you ask for on screen, the recommendations Zé shows and the daily WhatsApp report also count toward this limit. The app shows how much has been used. If the limit runs out, Zé stops until the 1st of the next month, and the rest of the system keeps working. On the free trial, there is a single limit for the whole trial and it does not renew: Zé comes back when you subscribe to a plan from Essential up.
You don't need a computer or to install anything: it opens in your phone's browser. And a good part of the day to day can be handled by sending a voice message to Peão Zé on WhatsApp, which is where you already are. Stuck on something? Message us on WhatsApp.
Create your free account
15-day free trial, no credit card, up to 50 head. Nothing is charged automatically.