Ortu Agro Platform
This Privacy Notice ("Notice") describes how Ortu Agro LTDA ("Company", "we") collects, uses, stores, shares and protects the personal data of the users ("you", "user") of the digital livestock management platform ("Platform").
This Notice was prepared in compliance with the LGPD (Brazil's General Data Protection Law, Law No. 13,709/2018) and other applicable rules.
By using the Platform, you declare that you have read and understood this Privacy Notice.
2.1. The controller of the personal data processed through the Platform is:
2.2. The Data Protection Officer (DPO) may be contacted at the email address indicated above for any matters related to the processing of personal data.
The Company collects the following categories of personal data:
| Category | Data collected | Purpose |
|---|---|---|
| Identification data | Full name, email, telephone number, CPF (Brazilian individual taxpayer number) or CNPJ, gender, date of birth | Registration, user identification and communications |
| Location data | Farm name, municipality, state, billing address | Personalization of the service, weather data and billing |
| Payment data | Credit/debit card data, PIX (Brazil's instant payment system), billing address | Processing of payments and recurring charges |
| Production and operational data | Herd data, indicators, financial and operational records entered by the user | Provision of the livestock management service |
| Category | Data collected | Purpose |
|---|---|---|
| Usage and browsing data | IP address, device type, operating system, browser, pages visited, access logs | Security, improvement of the Platform and usage analysis |
| Registration source | Parameters of the link through which you arrived at the website (for example, the originating campaign or ad) and the domain of the site that referred you, recorded together with your registration | To find out which promotional efforts bring in new customers. This data stays only with the Company and is not sent to advertising platforms |
3.1. The production and operational data entered by the user is the user's sole responsibility, as provided for in the Terms of Use of the Platform.
The processing of personal data is carried out on the basis of the following legal bases provided for in the LGPD:
5.1. The Company may share the user's personal data with third parties in the following cases:
5.2. The Company does not trade, sell or rent its users' personal data to third parties.
5.3. For artificial intelligence-based features to work, certain data entered by the user may be sent to third-party providers for processing. The Company adopts measures to limit sharing to the minimum necessary and requires its providers to comply with appropriate security and privacy standards.
5.4. All third-party service providers are subject to contractual confidentiality and data protection obligations consistent with the LGPD.
5.5. The up-to-date list of active subprocessors (infrastructure providers, payment processing, email delivery, AI and messaging) is available on the Subprocessors page, updated whenever a vendor is added or replaced.
6.1. Personal data is stored on secure servers, which may be located in Brazil or abroad, always in compliance with the LGPD and with the security standards adopted by the Company.
6.2. Personal data will be retained for the period necessary to fulfill the purposes described in this Notice, subject to the following:
7.1. The Company adopts appropriate technical and organizational measures to protect personal data against unauthorized access, accidental loss, alteration, disclosure or destruction, including:
7.2. No system is completely secure. The Company does not guarantee absolute security, but undertakes to adopt best market practices and to notify users and the ANPD (Brazil's National Data Protection Authority) in the event of a significant security incident, as required by the LGPD.
8.1. The Platform may use cookies and similar technologies for:
8.2. Essential cookies do not require consent. For non-essential cookies, the Company will request the user's consent before activation.
8.3. In the Ortu Agro mobile app (iOS and Android), equivalent
local storage technologies, such as AsyncStorage, are used
to maintain the authenticated session and the app's preferences. The same rules
of this Section apply to these technologies.
8.4. The user may manage or disable cookies through their browser settings. Disabling essential cookies may compromise the operation of the Platform. For more information, see the Cookie Policy.
Under the LGPD, the user has the following rights with respect to their personal data:
9.1. To exercise any of these rights, the user may get in touch through the privacy email address indicated in Section 2 of this Notice.
9.2. The Company will respond to requests within 15 (fifteen) business days, as provided for in the LGPD.
9.3. The Company may request proof of the data subject's identity before fulfilling requests for access, correction or deletion of data, as a security measure.
10.1. Due to the use of third-party services (cloud infrastructure, artificial intelligence processing, among others), the user's personal data may be transferred to and processed on servers located outside Brazil.
10.2. In such cases, the Company ensures that the transfer is carried out in compliance with the LGPD, adopting appropriate safeguards, such as:
11.1. The Platform is not intended for minors under 18 (eighteen) years of age, as provided for in the Terms of Use.
11.2. The Company does not intentionally collect personal data of minors. If it becomes aware that a minor's data has been collected inadvertently, the Company will take measures to delete it promptly.
12.1. The Company may update this Privacy Notice periodically to reflect changes in its data processing practices or as a result of new legal requirements.
12.2. The user will be notified of material changes at least 30 (thirty) days in advance, by a communication sent to the registered email address or by a prominent notice on the Platform.
12.3. It is recommended to consult this Notice periodically to stay informed of any updates.
13.1. For questions, requests or complaints related to this Notice or to the processing of personal data, the user may get in touch with the Data Protection Officer (DPO) by email: dpo@ortuagro.com.
13.2. If the user believes that their rights have not been adequately addressed, they may file a complaint with the ANPD (Brazil's National Data Protection Authority), through its official website: www.gov.br/anpd.
14.1. This Privacy Notice is governed by the laws of the Federative Republic of Brazil, in particular by the LGPD (Law No. 13,709/2018), the Marco Civil da Internet (Law No. 12,965/2014) and the Código de Defesa do Consumidor (Brazil's Consumer Protection Code, Law No. 8,078/1990), where applicable.
14.2. The courts of the judicial district of São Paulo/SP are chosen as the venue to settle any disputes arising out of this Notice, without prejudice to the right of the user who is a consumer to opt for the courts of their domicile.
Questions: contato@ortuagro.com. Data protection matters: dpo@ortuagro.com.